Advertising Agency: TBWA\Germany (180\TBWA), Berlin, Germany
Creative Directors: Stefan Schmidt/Markus Ewertz
Art Director: Marco Bezerra

来源

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• adidas广告 Impossible is 0 (吉尔伯特·阿里纳斯)励志篇

广告词：
Hi, I’m Gilbert Arenas and this is my story,
Hi，我是吉尔伯特·阿里纳斯，这是我的故事。
When I entered the NBA,
当我进入NBA
the first 40 games of my career I sat on the bench.
职业生涯的前40场，我是在板凳里度过的。
They said I was gonna play zero minutes.
他们认为我打不上比赛，
You know I just think they didn’t see the talent that I had.
我想，是他们没有看到我的天赋。
They thought I was a zero.
他们觉得我是个0，一无是处。
Instead of sitting there being bitter,
I just practiced, practiced.
但是我并没有怨天尤人，只是不断的训练，训练。
If no one believes in you,
anything you do is a positive.
在没有人相信你的时候，你的任何努力都会为自己加分。
It wasn’t even about basketball any more,
这已经不是我能不能打好篮球的问题了，
It was about proving them wrong,
而是我要证明他们是错误的。
Now the reason I wear No. 0 is because it lets me know that I need to go out
there and fight every day.
现在我仍然穿着0号球衣，因为我要告诫自己每天都要努力。

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• Adidas广告创意: Impossible Goalkeeper